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Book Cover
PRINTED MATL
Author Malhotra, Naresh K.,.

Title Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Daniel Nunan.

Publication Upper Saddle River : Pearson, 2017.
Edition Fifth edition
LOCATION CALL NO. STATUS
 Aungier St. Lending  658.83 MAL    AVAILABLE
 Aungier St. Lending  658.83 MAL    DUE 08-11-17
 Aungier St. Library Use  658.83 MAL    LIB USE ONLY
 Aungier St. Lending  658.83 MAL    AVAILABLE
 Aungier St. Lending  658.83 MAL    DUE 09-11-17
 Aungier St. Lending  658.83 MAL    DUE 06-11-17
 Aungier St. Lending  658.83 MAL    AVAILABLE
 Aungier St. Lending  658.83 MAL    AVAILABLE
 Aungier St. Lending  658.83 MAL    AVAILABLE
ISBN 9781292103129 (pbk.)
Description xvi, 955 p. : ills. col. ; 27 cm
Note Previous edition: 2004.
Bibliog. Includes bibliographical references and index.
Subject Marketing research.
Alt Author Birks, David F., author.
Nunan, Daniel, author.
Permanent Link/Book Mark http://library.dit.ie/record=b3766181~S0